Under Armour, the Baltimore-based leader in performance apparel and footwear, announced today it has signed Mixed Martial Arts Welterweight Champion Georges St-Pierre to a multi-year endorsement deal.

St-Pierre, the 2008 Sportsnet Canadian Athlete of the Year, will serve as the face of Under Armour’s Underwear, one of the company’s most popular items, and will be featured in its multi-platform media campaign beginning this holiday season.

PRESS RELEASE — HDNet’s “Inside MMA” will provide LIVE, exclusive coverage of the weigh-ins for “STRIKEFORCE: Fedor vs. Rogers,” Friday, November 6at 6:00 pm ET. The special 90-minute edition of “Inside MMA” will provide a first look at the undisputed #1 heavyweight in the world — Fedor Emelianenko, as he hits the scale the night before his network television debut on CBS.

Press Release — Shine International has signed a global distribution deal with STRIKEFORCE, one of the world’s leading mixed martial arts (MMA) promotions, to sell its entire library of television programming, including more than 70 hours of content, to international markets.
“Mixed martial arts is quickly becoming one of the most dynamic and popular sports in [...]

PRESS RELEASE — Rich Chou has been hired by STRIKEFORCE to serve as the world championship mixed martial arts promotion’s first-ever official matchmaker.

“It is an honor to have the opportunity to work for a top organization like STRIKEFORCE,” said Chou.

The California State Athletic Commission (CSAC) has denied a license to Mixed Martial Arts (MMA) fighter Josh Barnett after Barnett tested positive for a banned substance.

Barnett’s June 25 drug test came back positive for 2a-methyl-5a-androstan-3a-ol-17-one, an anabolic steroid. CSAC learned of the results July 21 and immediately denied a license for Barnett. CSAC also informed the promoter of Barnett’s August 1 bout against Fedor Emelianenko that the bout would not be approved.

PRESS RELEASE — The organization that changed the fight business forever, and the brand that delivers the most exciting live event around the globe, the Ultimate Fighting Championship, announced today that it has signed a major new multi-faceted television agreement in Mexico with the world’s largest Spanish-speaking media company, Grupo Televisa, S.A.B.

PRESS RELEASE — Already in Las Vegas for her newly-premiered and well-received production at Planet Hollywood called “Peep Show”, Holly Madison expressed interest at a recent Ultimate Fighting Championship event that she wanted to take a spin around the Octagon for UFC 100 this Saturday night.

Holly Madison joins the lovely posse of Octagon Girls known to their UFC fans as Arianny Celeste, Edith Labelle and Logan Stanton. “It’s been a dream of mine since becoming a fan of the UFC and watching the incredible athleticism of the fighters, to do the honors of being an Octagon Girl for a night,” said Madison.

PRESS RELEASE — USA West became the first team from the 2009 “M-1 Challenge Presented by Affliction” season to clinch a semifinal final playoff berth on Saturday night. The post-season berth was locked down after taking first place in Group B by defeating the defending 2008 M-1 Challenge Champions, Team Russia Imperial.

While family and friends celebrate the Fourth of July at home in America, USA West held a celebration of its own in Seoul after recording its second 5-0 shutout of the season by sweeping Imperial. The statement victory allowed the Americans to finish the regular season with an unblemished 3-0 challenge record and a remarkable 13-2 record in individual fights.

PRESS RELEASE — As one of the birthplaces of martial arts, China is rightfully considered to be hallowed ground for the warriors of the Ultimate Fighting Championship. Today, UFC is pleased to announce a television deal with Inner Mongolia Television that will mark the first time in history UFC will be seen on TV in China, continuing the global expansion of the premier brand in mixed martial arts.

“Obviously China is a huge market and the Chinese understand the martial arts probably better than anyone else in the world. It’s a no brainer that UFC programming will be appreciated in China, and will become a big hit for the NMTV network,” said Dana White, UFC President.

The most historic event in UFC just got bigger with the announcement that rap-metal pioneers Limp Bizkit are bringing their "Unicorns N' Rainbows" tour to Mandalay Bay Beach on Friday, July 10th to perform in their first North American concert in eight years as a part of the UFC 100 weekend.

Two-time NCAA Division I National Wrestling Champion and former UFC Heavyweight Champion Kevin “The Monster” Randleman (17-12) will make his long-awaited return to mixed martial arts (MMA) action when he squares off with fellow grappling expert Mike Whitehead (23-7) on June 6th at Strikeforce: “Lawler vs. Shields” in St. Louis.

Undefeated power puncher Sarah Kaufman (8-0) will fill the void left by Kim “Sugar Free” Couture and throw down with fellow rising star Miesha Tate (6-1) in a 135-pound contest during the SHOWTIME televised portion of the inaugural Strikeforce Challengers mixed martial arts (MMA) event at Save Mart Center in Fresno, Calif., on Friday, May 15.

In celebration of UFC 100, Spike TV will present a 5-part special, highlighting the best 100 bouts in UFC history, as voted on by the fans. Voting will begin on May 1 on Spike.com (Ultimate100.spike.com) where fans can choose their top 100 fights from an extensive list of bouts selected by the UFC and Spike TV.

With the mega-card UFC 100 already sold out, the Ultimate Fighting Championship organization will hold a closed-circuit screening of this historic pay-per-view at Mandalay Bay Beach Saturday, July 11. Don’t miss your chance to watch all the action on a LED Video Wall under the stars at the UFC 100 viewing party.

A literal parade of 38 fighters made their way through official weigh-ins on Tuesday at the Pearl Kasai Hotel in Tokyo in preparations for Wednesday's "M-1 Challenge Presented by Affliction" event scheduled to emanate from Differ Ariake.