Latest Dana-Vlog Resonates More Hate Than Usual
Okay people, you’re going to hear a lot of crazy stuff over the next few days about Dana White going bonkers over some journalist (and an internet journalist of all things, gasp!) like an irate homophobic sailor, but what you should all know is…actually it’s all true. I don’t know where I was going with that.
White’s latest Video Blog, released yesterday from behind the scenes at Fight Night Live, concludes with the eloquent UFC president unloading a verbal blitzkrieg aimed at Sherdog’s Loretta Hunt. Hunt, it seems, had published a wildly offensive article exploring how Zuffa brass are tightening their grip on backstage credentials for fighter personnel, and this evidently sent the former aerobics instructor into a brief tantrum.
If one were to write it out, the meat of Dana’s hissy-fit would look something like this:
“Loretta, you fucking moron…The only reason I’m talking about this is to show how fucking dumb you are…first of all whoever gave you that quote is a pussy and a fucking faggot and a fucking liar…or maybe its you Loretta, maybe you’re the liar writing bullshit stories. Everything that comes out of your mouth is fucking stupid…You fuckin dumb bitch, fuck you Loretta Hunt.”
Wow, I’m nearly exhausted and I was only typing the expletives. Clearly, White’s periodic outbursts are tired and beyond juvenile, and some folks have already jumped on Dana’s back about cleaning up the angry-child routine before it tarnishes Zuffa’s good name. Can you really argue with them at this point?
Even if (and this is a huge hypothetical) Hunt’s article was in fact grossly inaccurate and wrongly defamed Dana or the UFC in some way, there has to be a more appropriate manner for White to pursue these injustices as opposed to…well you remember. I can’t repeat those words or I don’t get dessert for a week.
Updated by Justin
It appears that Dana may have thought better of his comments and has since removed the video from YouTube, or maybe it was removed for another reason, none the less the video now says that it has been removed by the user, though it is downloadable.
Update By Eric- Found and posted the controversial slice of the video. All is well.
Update: This didn’t take long- GLAAD is already calling for an apology from DW and the UFC.
Tags: Dana White


dana white = dirtbag with friends with money…lorenzo please teach this guy some class
I love this **** **** You loretta hunt. WAR DANA
Certainly some of the language is over the top. To a degree I agree that it would be nice to see him become more “professional” in his language. I do understand his frustration, especially if nothing has changed and yet Hunt wrote an article claiming that those things had changed.
Loretta Hunt has been one of the top MMA reporters for years. I think her story was SO TRUE that it got to Dana.
Personally I don’t read much of sherpup so I can’t speak to her credibility, or if she’s even a top reporter. I’m also not involved in the fight business on any level, so I therefore cannot speak to the validity of the claims of either side. My personal experience has been that the press will try to bring down those at the top, in any realm, whether it is athletes, promotions, business leaders, politicians, or people in Hollywood and are sometimes willing to run half truths and outright lies to do so. They are even more vicious if they don’t like the person. In addition our press has a long history of building someone up, just so they can tear them down at their first slip, just think how quickly the press in a city can turn on a darling sports coach as soon as his team doesn’t make the post season.
The bottom line for the press (paper, TV, or web) is eyeballs, eyeballs mean money. If a story will get eyeballs, even if it can’t be fully confirmed, they will often run it. The stories that will draw the most eyeyballs are usually something attacking the character of a company or an individual (Michael Vick dog fighting, “Grease Gate”, A-Rod and roids, any “sex scandal”, the UFC blackballing managers, the Duke rape
liecase).That said, people that are the target of these stories have been known to lie to cover their own butts. I personally think the truth may be somewhere in the middle in this instance, or maybe slightly in favor of Dana.
Perhaps Dana White is the CEO of the biggest mma promotion company. But we know that dana is an involved promoter, and he get into the middle of stuff to help promote mma. There should be no surprise on how he reacts to obvious moronic reporting. Leave the poster boy, suit wearing, watch your words kinds of things to the Fertetis.
I see your argument, but there has yet to be any real evidence which counters the validity of Loretta’s article. Are we just supposed to take Dana’s word for it because he threw a little tantrum? Regardless of what his position is, any grown man should simply know better. This is getting ridiculous.
I agree with you…if she speaks with facts/data…then respond with data/facts…not this asinine little rampage. I wish adults would behave as adults…imagine all the little teeny-bopper boys who see this and think it is proper way to address a problem. Silly silly silly…..did UFC remove the clip from You Tube? That is what I just read.
Video not working???
It says it was removed by the user, I’ll look into it.
The UFC removed it from YouTube.
Found and posted the controversial slice of the video. All is well.
I’m already over this, in so many ways……. The Fag thing meeh,wrong word usuage I don’t believe it was exactly homophobia just a agressive mouthy guy using a word.. The Biitch comment well there that is, does this exactly suprise any of us… Is it ok, no you would never hear me represent my company with such lanuage but that’s me, we are all individuals and this was Dana pisssed off and venting and using fowl lanuage wow go figure.. They (ZUFFA) pulled the video because oops this might be bad that is just the black and white of the situation…
MMA is percieved by most (so it seems) to be a Alpha Male type of a sport, and well this is the lanuage that people like that use, or atleast thats how I percieve this bs.. I’m not saying that Dana is correct or I’m letting it slide but com’on really I’m not suprised at all..
So for PR purposes ZUFFA pulled the crazy bald guy talking out of his asss and it was wrong but I’m just simply over it… guess I will have to defend my statements so whatever, I’m just exhausted by the fact that people are crazy insane over this, for me this is no big suprise…
I hear ya FR. Personally- I could care less what Dana or anyone else says about anything, it isn’t my place to judge. What I do care about is the ambassador of the sport doing something that raises such negative public attention (see update above), and bringing down MMA’s rep. Not everyone will be a fan, but Dana certainly isn’t helping those who think MMA is “barbaric cockfighting” think any differently based on his cro-magnon like candor. In the words of Mr. Pink “Act like a professional!”
Don’t make me start quoting that movie, but your quote of Mr. Pink was tops in my book…..
And I get where u are coming from as well, but I’m just sooo damn over it
There’s another video of this up on you tube. I felt embarassed by this. Loretta is a journalist and they say things that are out there because it’s their job. I don’t take her side, but come on. I’d like to see him clean his mouth up a bit. This is the kind of temper tantrum that I would have had in high school.
A reporter’s job is to be accurate not “out there.” IF she said something that isn’t true she isn’t the press, she’s a gossip columnist and she SHOULD be blackballed from future UFC events.
I’m not sure I’d call anyone associated with sherdog a journalist. I might call them “get a real job” though.
this is what you get to act like when there is no competition and your product is the hottest ticket.
you can thank all the haters of any alternative MMA outlet for Dana White being able to act like this.
I actually have no problem with him berating a reporter, they both get to use their speech freely and nobody’s life was threatened. Maybe its unprofessional in MMA to not call people out on their reporting…especially if its about you personally.
good point zac. most journalists take quotes out of context and put their own spin on things to sell more articles. I personally support the way dana did his thing. the guy doesnt pull no punches and tells it like it is. if someone put you down in a article would you talk to them without using profanity. I wouldnt, espically if the article was written about me in a negative untrue way. yes dana shouldve tole the reporter his feelings privately but shiit happens. as far as his comments making mma look more like human cockfighting… that may happen but people will always have that opinion because they are uneducated about the sport. how many people have died doing mma? less than 5 if im not mistaken. how many die during boxing. sometimes at least 2 a year. how many people have been paralyzed doing mma? again probably less than 5. how many have been paralyzed playing football? at least 10 a year. not even all of those happen in the pros. it happens in high school and college. guys have even died during practice for football. yet those two sports are not getting criticized or looked upon negatively when they do more damage to people. some guys in football are plain huge and on some hits it looks like they kill a guy. the other guy ends up with a concussion and brain damage but football is still allowed to operate freely and isnt banned. enough about that. dana could have chosen his vulgar words differently and not used the word faggot because now the gay rights people are going to be up his ass… ha i made a funny. I like how dana isnt going to allow himself or his organization to be berated and put down by people who know nothing about the sport. good job dana, but next time choose your words better.
I dont blame Dana for being so angry, it is still a relatively new sport and the UFC is still growing and seems to me that it constantly has to be defended from all sides by idiots and others trying to latch on for a free ride to enhance their own career.
Now that i have viewed the entire video i have to say this guy runs this business like a crazy man. If you disagree whatsoever with him you are blacklisted for life it seems. There is a lot of backlash going on presently with regards to his comments. I understand defending ones company but this was very personal and offensive to many. Interesting how he tells the fighters how to speak on TV yet as the main Rep of the company he is very much a hypocrite. I wonder how many people, Websites and companies Dana will have left to deal with after a few years of blacklisting, everyone is scared to be the least bit critical for fear of being shut out. This is one reason why having only one big organization is bad, total domination and arrogance without being held accountable to anyone, except possibly the Fertitta’s(sp?).
i doubt being the top org is y dana talks like this. he talks like this cuz this is who he is. im sure back when him and the fertittas bought the ufc he was still a foulmouthed guy who if u got on the wrong side of would tell u to go f*ck urself. even if he was workin at taco bell and u said something bad about him i bet hed go on a rant close to the one in the vid. as for him blacklistin people bj was blacklisted and so was tito and they both got another shot. hell blacklist u and not talk to u for awhile but hes shown hell let bygones be bygones if its in the best interest of the ufc and the sport. u wanna hate on dana fine ive said dana is a tool numerous times but dont say hes foulmouthed because the ufc doesnt have any competition.
Wow!!! Do I love this guy, Dana is very passionate about the sport and will let you have it. Everybody can say things about Dana, but the fact is he cares about the fighters and the credibility of the UFC. He just says things that nobody else has the nads to say. I will always support Mr. White and stand behind the UFC. Go Dana……
I LOVE IT
More news on this in the newswire.
Yea he should apologize to those people that he offended, those that like the same sex or just support that type of lifestyle. But as far as the rest of the video, GOOD JOB DANA, for telling that biatch that way it is. She can go to the place that the devil resides and stick her story where the sun dont shine. Hoorah!!
Dana is eventually going to wear out his welcome with the Fertita family (hope I spelled the name right). I understand he does own a minor stake in UFC, and he is an old school pal, but this no-class, violent-child act is an embarrassment to MMA. The sport deserves much better representatives than this.
Dana has apologized and I doubt he will overstay his “welcome” with the brothers also 10% of ZUFFA isn’t exactly a small stake imo (financially speaking)
I actually find it refreshing that in a PC world, where people are afraid to say how they really feel about things, and where our president has 27 teleprompters so he doesn’t get off-topic and make a fool of himself (Special Olympics/bowling comment), a guy in Dana’s position can say WHATEVER the hell he wants. I wouldn’t have dropped the F-bomb like that, but it was OBVIOUSLY an over-worded rant. It was the same thing with Don Imus. I wish I had the STONES Dana has to just tell someone off like that. I say good for him! I want more blogs!!!!!!!
well said dana
It is interesting in the midst of all this nobody actually cares weather it’s true or not. Dana is a good **** and I find him hilarious but don’t be surprised if some of the allegations end up being true.
Dana White tells it like it is. A little rough around the edges but who hasn’t called someone a fag in their lifetime? All the political fallout from it is bull.