UFC President Dana White on Sunday issued the promotion’s first comments on Affliction’s rumored July 11th event, which would air opposite UFC 100 and feature heavyweights Fedor Emelianenko and Josh Barnett.
“How do I feel about them trying to counter-program UFC 100?,” White told Five Ounces of Pain, “I love it. I fucking love it. I love it. I don’t like these guys and I want to see them spend more of their t-shirt money. What they should be worrying about is — they’ve already seen first hand that nobody gives a shit about Affliction MMA — what they need to starting worrying about is nobody wants to wear their goofy fucking clothes anymore either. The fad is over and they better start saving as much of that t-shirt money as they can.”
Rumors first surfaced on Wednesday that Affliction was considering holding its third event opposite of the UFC’s historic card, which will feature the rematch between heavyweight champions Brock Lesnar and Frank Mir as well as a welterweight title bout between champion Georges St. Pierre and challenger Thiago Alves. On Thursday, Affliction confirmed that the date was under consideration, but stated that they were “not looking to go up against the UFC”. Further reports published on Saturday confirmed that the promotion was planning to directly take on the UFC on July 11th with Emelianenko and Barnett featured in separate bouts.