Las Vegas, NV – In celebration of UFC 100, the Ultimate Fighting Championship organization, along with Reed Exhibitions, today announced the launch of UFC Fan Expo, a two-day fan exposition of Mixed Martial Arts (MMA) activities starting Friday, July 10th and leading right up to the start of the historic fights on Saturday, July 11th. UFC Fan Expo will take place inside the Mandalay Bay Convention Center, and will be the first event of its kind for UFC fans.

Among the UFC Fan Expo two-day roster of activities will be meet and greets with legendary UFC and WEC fighters, MMA demonstrations, fan-inspired special events, training and development sessions, and other exciting opportunities and entertainment. All the UFC Fan Expo activities will be planned in conjunction with UFC 100, including the free-to-the-public weigh-in event on Friday, July 10th.

Expected to attract over 100 companies and brands, UFC Fan Expo will span more than 200,000 gross square feet of space exhibiting apparel, electronic gaming, food & beverages, fight gear and fitness equipment, MMA training and development, nutritional supplements, lifestyle products, and much more.

Currently seen on television in over 120 countries and territories in 17 different languages, UFC is the world’s largest pay-per-view content provider, and is the fastest-growing sports franchise in history. UFC programs are often the highest-rated television sports shows among the coveted male 18-34 and 18-42 demographic. UFC Fan Expo and UFC 100 are expected to attract tens of thousands of sports fans from throughout North America and abroad.

“We are pleased to work with Reed Exhibitions to present UFC Fan Expo in conjunction with UFC 100,” said UFC President Dana White. “The UFC 100 event is a milestone for us, for the sport of mixed martial arts, and for fight fans around the world, this will be an amazing weekend for UFC fans.”

“Reed Exhibitions is the largest global producer of high-profile and highly targeted events,” said Ed Gallo, event director of the UFC Fan Expo. “Drawing on our experience in pop-culture inspired events such as New York Comic Con and New York Anime Festival, the UFC Fan Expo will deliver an unprecedented all-access pass to loyal UFC fans around the world, and new fans discovering their passion for mixed martial arts.”

For more UFC Fan Expo information and to purchase tickets, visit UFCfanexpo.com.