Bellator MMA and Everlast are aiding the fight against breast cancer by donning pink lined gloves during October. The promotion will debut the gloves tonight at Bellator 102 and will be worn throughout the month in addition to in-cage support for the cause. Bellator MMA officials announced the move earlier this week.
“The most important fights in the world are those that take place outside of the ring or cage,” said Matt Cowan, EVP Marketing, Sales and Product for Everlast. “Through our long-standing partnership with the Breast Cancer Research Foundation, it is our committed goal to honor and support those fighters and survivors around the world.”
“We are honored to have our fighters wear Everlast’s new gloves inside our cage this Friday live on Spike,” Bellator CEO Bjorn Rebney said. “This is a tremendous opportunity to showcase the importance of cancer research and we will continue to support the Breast Cancer Research Foundation in their efforts.”
October is traditionally “Breast Cancer Awareness Month” in the US, with multiple sports looking to hold fundraising efforts for the fight against the disease. The effort will also see a dollar from every sale of the CardioBlast heavy bag be donated to the Breast Cancer Research Fund (BCRF).
These donations are in addition to Everlast’s on-going contributions throughout the year, which include twenty-five cents from all purchases of the pink 108” hand wraps and pink Evergel hand wraps along with a dollar from the sale of each pink Pro Style Training Glove.