More than a few eyebrows have been raised throughout the MMA world, with the recent announcement that Bellator has reached a multi-year broadcast deal with FOX Sports Latin America. The reason being of course, that here in North America, the UFC and FOX Sports are big time partners. Based off the amount of praise Dana White has heaped on FOX, he and the UFC are extremely happy with the partnership too.
The new deal could be huge for Bellator, as reportedly it will deliver the promotion’s content into 50 million homes throughout Latin American and Brazil. While some folks might be tempted to conclude that it was Bellator that initiated talks, according to the promotion’s CEO Bjorn Rebney, it was FOX. While speaking to MMA Junkie.com recently about the new partnership, Rebney stated:
“FOX reached out to us and started these conversations months ago about the potential of developing this deal.”
As the aforementioned report notes, the UFC is already partnered with Globo in Brazil and Televisa in Mexico and other regions. So, if FOX Sports Latin America was looking for MMA content, then Bellator certainly fits the bill. White was reportedly informed about the deal by the outlet, but the UFC President said he would have to look into how the new partnership came into existence. Bellator has had arrangements with FOX before, of course, as FOX Sports Net used to broadcast the promotion’s events.
“I had a lot of allies and friends over there, and months ago, one of them reached out to me and said, ‘Bjorn, I’ve taken this all the way up the totem pole, and we would be very interested in sitting down with you,'” Rebney noted.
The CEO also relayed that the promotion ‘s current partner in Brazil, TV Esporte Interativo, draws over 2 million viewers per show. It’s definitely a massive MMA market.
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