It’s no secret that Bellator is hoping to make some big waves over the coming weeks, as not only does it mark its second full season on SPIKE, but the promotion has brought in plenty of big names to drive up interest. The season will feature bouts and appearances from the likes of “Rampage” Jackson, Tito Ortiz, Lavar Johnson, Cheick Kongo and John Alessio, in addition to more bouts from some of Bellator’s biggest names. So, in other words, a ratings flop likely wouldn’t go over too well at Viacom’s head office.
The good news for Bellator and its supporters is that after a slow start to Season 9, the ratings for the promotion’s SPIKE broadcasts are reportedly on the rise. According to a report from MMA Weekly.com, an average of 700,000 viewers tuned in Friday to watch Bellator 100, which featured Douglas Lima taking on Ben Saunders. It was a long awaited rematch which saw Lima win via a brutal and highlight reel KO.
As a result, Bellator 100 drew around 40,000 more viewers (on average) than Bellator 99 one week prior, which saw Patricio “Pitbull” blast Diego Nunes in the main event. Both of the card’s drew considerably better than Bellator 98, which kicked off the season on September 7th, and drew an average of 437,000 (which means a lot of folks missed the jaw dropping, middleweight bout between Alexander Shlemenko and Brett Cooper. Shlemenkon won via UD).
Now it will be interesting to see if Bellator ratings continue to rise as the season progresses, and whether the promotion’s first PPV card on November 6th boosts interest in its televised cards.
Stay tuned to MMA Frenzy.com for all your Bellator news and coverage.