UFC Announces Launch of UFC Gyms
The UFC today announced plans to launch a nationwide and international network of UFC-branded gyms.
“UFC Gyms is something we’ve been looking at for a long time, it completely made sense to me when we found the right partner in Mark Mastrov – this is the guy who has created some of the most powerful fitness brands in the world,” said UFC President Dana White in a press release announcing the project. “UFC gyms are going to shake up the fitness industry the way UFC shook up the sports industry. All the energy and excitement that we have brought to the fight business we are now going to bring to the fitness business. There is going to be something for everybody at all levels – from first timers to world class athletes – we’re going to get people excited and motivated to work out and get in great shape.”
The gyms are slated to offer premiere fitness and cardio equipment, group classes, personal training, private MMA training, and octagon discipline instruction.
Though not yet announced, the first gym is expected to open in Las Vegas. For additional details visit UFCGyms.com.
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Interesting, I wonder if this will be a chain based system where they are run by a central corporate management that filters down to local management, or if it will be franchise based, or a combination.
That would be sick. I wish my 24hr Fitness had some heavy bags, speed bags, etc. I would definitely switch gyms if one pops up in Portland.
this is a great idea…i think Milwaukee WI would be a great place for one of these gyms. Some great fighters are in this area and i think it would be a great way to promote not just MMA but fitness as well.. 2 thumbs up Dana&UFC…COME TO WI
If they show the ppv’s as part of the membership, I’m there.
Wonder if Xtreme Couture Perpetuated Dana’s interest?
Good idea. My guess though is that it would be too expensive to appeal to the average gym member. However, if you get a local UFC vet to manage/train/teach at a given gym, you might get average UFC fans who would never otherwise go to a gym.
They have now announced a GSP – UFC Gym for Montreal, and a BJP – UFC Gym for Hawaii
I hope Philippines gets UFC GYm!
This has to come to the UK. my mma gym is good but come on just look at there plans its off the hook.. hope theres chance to impress scouts to