Bellator MMA wrapped up their eighth season last Thursday on SpikeTV. This was the promotion’s first year on the network and it has been deemed a success for both parties as the final ratings are revealed. Season 8 netted a 388% increase in viewership from their final season on MTV2. The numbers were announced via press release from SpikeTV.
Bellator Season 8 delivered an average viewership of 861,000 viewers per week, and netted 952,000 viewers in last week’s finally. The network also noted a 36% increase in male viewers between 25-34, which is traditionally one of the harder demographics to reach.
It should also be noted that Bellator’s Thursday replays netted an average of 336,000 viewers this season. This is a strong number for a late-night replay. Bellator MMA was also consistently ranked in the top ten for their Thursday night time slot.
Bellator CEO Bjorn Rebney was thankful to both the fans and his new partners at Spike TV, stating:
“The response from fans on television and in-arena was tremendous this season,” Bellator Chairman & CEO Bjorn Rebney said. “Our partners at Spike have given Bellator an enormous platform to showcase some of the best mixed martial arts on the planet. And…this is just the beginning.”
Bellator will return to the network this summer with the debut of four-man tournaments for the promotion’s “Summer Series.”
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