The UFC will likely hold an event in the Philippines in the summer of 2009, according to UFC.com:
A show in the Philippines, the home of boxing superstar and national icon Manny Pacquiao, is a no-brainer for the diehard fight fans of the nation, whom Fertitta describes as having â€œa deep understanding of the sport.â€ Summer of 2009 is being projected for the UFCâ€™s initial foray into Southeast Asia, with the plan not only to showcase the companyâ€™s established stars, but to also give the event a local flavor.
â€œIt will be a combination of bringing over some of our stars and then hopefully having some local Filipino fighters, and maybe bringing in some of the guys from Japan and South Korea,â€ said Fertitta, who believes the UFCâ€™s success in the country can be boiled down to a couple key elements.
An open workout in the Philippines featuring former UFC light heavyweight champion Chuck Liddell drew more than 4,000 fans to the Mall of Asia in Passay City on Sunday.
With the UFC already airing on ABS-CBN in the Philippines, the country’s largest media company, UFC owner Lorenzo Feritta concluded that the UFC is “probably more mainstream in the Philippines than…in the US”.