More than 80-percent of the nearly 19,000 tickets for UFC 90 “Silva vs. Cote”, which takes place on October 25th at the Allstate Arena in Chicago, Illinois, were sold within hours of going on sale, according to the Chicago Sun-Times, generating a live gate in excess of $2 million with 3,000 of the higher priced tickets still available.
“This is a bold statement in a town with the White Sox and Cubs and the Bears, but I guarantee you this will be the most exciting live sporting event you have ever seen,” UFC President White told the Sun-Times. ”I can’t explain it to you. You have to experience it. Chicago is the biggest pay-per-view market for us, and ratings for Spike TV’s The Ultimate Fighter reality show are huge in Chicago. We’re going to beat WrestleMania as the highest-grossing event ever at Rosemont.”
UFC middleweight champion Anderson Silva takes on 185-pound contender Patrick Cote in the UFC 90 main event. Welterweights Diego Sanchez and Thiago Alves are also slated to clash at the October 25th event.