Spike TV has issued a press release announcing that the channel’s rebroadcast of UFC 84 “Ill Will” featuring BJ Penn vs. Sean Sherk, which took place on May 24th and aired on pay-per-view, topped EliteXC’s “Saturday Night Fights” event on CBS in the key young men demographic.
Need proof the UFC is the preeminent mixed martial arts brand in the world? On Saturday, July 26, more men 18-34 watched a repeatâ€¦a repeatâ€¦of a UFC event on Spike TV than a LIVE telecast of a Pro EliteXC championship card on CBS. Despite being available in over 17 million less homes, Spike TV drew 27% more Men 18-34 for a re-broadcast of â€œUFC 84: Penn vs. Sherkâ€ from (9:00-12:00am ET/PT) than CBSâ€™s live show (9:00-11:00pm). Spike TVâ€™s telecast tallied 433,000 Men 18-34 to CBSâ€™s 341,000.
Overall, â€œUFC 84: Penn vs. Sherkâ€ drew higher ratings than Pro EliteXC in Men 18-49 (1.5 to 1.3) and Men 18-34 (1.5 and 1.0).
Reminiscent of the XFLâ€™s rating collapse years ago, the CBS telecast was 69% lower in Men 18-34 and 57% lower with Men 18-49 than its initial broadcast on CBS in May featuring the â€œHe Hate Meâ€ of MMA, Kimbo Slice.
Compared to last weekâ€™s live Spike TV UFC telecast featuring arguably the best pound for pound fighter in the world, Anderson Silva, the UFC outdrew CBS by 165% with Men 18-34, 82% with Men 18-49, and 21% with total viewers.