The United States Marine Corps is ending their long-running sponsorship of the UFC. The move comes merely a few months after a Congressional effort to end all Military sponsorships to sporting events fell short. USMC officials cited budget constraints and marketing analysis as the reason for ending their sponsorship.
The story was first reported by Stars and Stripes.
The UFC-USMC contract expired on November 30. Said Marine Corps Recruiting Command spokesman Maj. John Caldwell:
“Due to evolving mission requirements, budgetary constraints, marketing analysis and the recommendation of our contracted advertising agency, resources previously allocated to the endeavor have been applied to alternate priorities.”
The move to end the sponsorship also follows a movement by veterans committee UNITE HERE, a part of the Culinary Union, pleading with the USMC to end their sponsorship of an organization that tolerates “making jokes about rape, homophobic slurs and sexually explicit remarks that are demeaning towards women.”
The Culinary Union also sent a letter to Fox Sports prior to UFC on Fox 5, asking that Jeremy Stephens be removed from the card due to his pending assault trial.
It is unlikely that the union’s petitioning had anything to do with the move however, as the United States government is currently trying to cut unnecessary spending and sponsorships of sporting events were high on the list of possible cuts in spending.