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UFC on FOX: The Road to the Lightweight Title (Free Fights)

The UFC has taken a new approach to viral marketing for their coming UFC on Fox 5 lightweight title fight between Benson Henderson and Nate Diaz, which takes place next saturday December 8 at the KeyArena in Seattle, Washington. The promotion has uploaded a video to their Youtube account with links to various tilts both men have been involved in under the Zuffa banner, “Click on the video thumbnails to watch 8 free fights from both fighters that were instrumental to their journey to the lightweight title bout.”


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