Two big UFC stars will be featured on upcoming magazine covers. First, UFC Light Heavyweight Champion will be featured on the upcoming issue of ESPN the magazine. The magazine is timed to coincide with his fight against “Rampage” at UFC 71. Liddell is featured on the cover with his son Cade likely aimed at appealing to a more mass (family) audience.
Also, 43 year old heavyweight champion Randy “The Natural” Couture will be on an upcoming edition of Sports Illustrated. Imagine seeing a UFC fighter on a major magazine cover 1-2 years ago. Simply put it wouldn’t have happened. News of both of these covers is great for the sport and should really give the sport the legitimacy it so desperately needs from the mass sports media.