The UFC’s fourth appearance on Fox average 2.44 million viewers during last Saturday’s broadcast, which narrowly edged out UFC on Fox 3’s 2.42 million viewers. This improved upon the initial numbers released on Sunday by Fox, which reported a peak of 2.36 million viewers in the last half hour. The reason for the increase being that the preliminary ratings were not able to factor in the fact that the show ran over its allotted time on Saturday.
The ratings were a mix of good and mediocre news for the promotion. With the good news being the increase in viewership since the last outing both on average and with a 19% increase in the 18-34 males demographic. Also good, was the fact that the show was the second-highest viewed show in the demographic behind the Olympics, a ratings juggernaut. The show’s prelims also did very well, as the FUEL TV-aired prelims netted over 194,000 viewers. Those ratings made the preliminary card the highest viewed prelims in the network’s history and the fourth-most viewed UFC show to date on the network.
Conversely, the showing the main card numbers still showed a steep decline from the first two UFC events on Fox. With the next Fox card taking place on December 8, the UFC will hope to show an increase after this past Saturday’s card put on a terrific show for the network. The December 8 card will be ideally placed for the promotion, as it will avoid both college and pro football games that weekend.