The early “UFC on Fox 3″ ratings are in and the numbers showed a decline in viewers from the UFC’s previous Fox cards. TV by the Numbers listed the approximate numbers at 2.25 million viewers, down from UFC on Fox 2’s 4.7 million viewers.
Now it should be noted these numbers are always subject to change, but even if they did increase, it is unlikely the numbers would increase that much.
There are always a multitude of factors involved in TV ratings but it is important to note that the card did precede one of the largest boxing cards of the year and the card simply did not have the star power that the other Fox cards have contained.
The bright side for the UFC is that card did finish strongly in the critical 18-49 demographic.
UFC President Dana White was still elated with the card overall, telling Fox Sports:
“I’m pumped with the way that the fights went. What’s funny is even when we started the night, we were 35 minutes over the format and Diaz comes in and stops Miller. It couldn’t have gone any more perfect. Tonight was the perfect night.”