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White, Lesnar To Appear On CNBC; UFC Licensing Deal Expected To Be Announced

UFC President Dana has announced that UFC President Dana White and Brock Lesnar will be appearing on CNBC later today:

Dana White and heavyweight sensation Brock Lesnar will appear live on CNBC’s “Power Lunch” today to announce an exciting new UFC deal. The show airs at 12:40pm ET.

They are expected to announce a new licensing deal with JAKKS Pacific, a world leader in fighting action figures. The full press release for the new agreement, which includes licenses for Lesnar, Chuck Liddell, and Anderson Silva among others, is after the jump.

On Thursday White is expected to make a major announcement that will “rock the MMA world”.

Stay tuned to for more UFC news.

MALIBU, Calif.–(BUSINESS WIRE)–The world leader in fighting action figure toys, JAKKS Pacific, Inc. (Nasdaq:JAKK), announced today that it has signed an exclusive, four year worldwide Master Toy license agreement with the Ultimate Fighting Championship (UFC) organization, with a planned product launch expected to commence in 2009.

The new UFC product line from JAKKSTM will be collector-focused, and the license covers UFC legend Chuck “The Iceman” Liddell, Brock Lesnar, Antonio “Minotauro” Nogueira, Michael “The Count” Bisping and UFC Middleweight Champion Anderson “The Spider” Silva, among others. The license also includes the famed UFC Octagon, and role-play items based on the UFC brand and its classic and current roster of star fighters.

The Ultimate Fighting Championship organization is the world’s leading professional mixed martial arts group, regulated by the most prestigious sports regulatory bodies in the United States. UFC live pay-per-view events take place at preeminent destinations including MGM Grand, MEN Arena, Mandalay Bay and O2 Arena, and they consistently draw sell-out crowds with record-breaking gates. Presenting more than twelve pay-per-view events per year, the UFC stands as the largest pay-per-view content provider in the country.

The UFC also dominates television with its reality series, The Ultimate Fighter, now heading into its eighth season. The Ultimate Fighter has reigned supreme for years in the coveted 18-34 male ratings demographic, and it regularly enjoys higher ratings than traditional franchise sports such as the NBA, NHL and NASCAR, as well as NCAA football and basketball. In partnership with Spike TV cable network, the UFC also presents ten live UFC Fight Night events and 26 taped programs of the popular program UFC Unleashe.

“The UFC is a perfect match for JAKKS, given our extensive expertise in developing and marketing collector driven sports action figures,” said Stephen Berman, President and COO, JAKKS Pacific. “UFC’s enormous and growing popularity amongst adults, coupled with the extensive roster of physically powerful star fighters, gives JAKKS a substantial base to work with, and should be a powerhouse combination for the line. Our objective is to give collectors an authentic UFC experience.”

“We are thrilled to have JAKKS on board as our first official UFC action figure partner,” said Dana White, UFC President. “The demand for UFC is tremendous, and through this relationship with JAKKS, we can present authentic UFC products and have them available to our loyal UFC fans all around the world.”

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