The UFC’s recent downturn in pay-per-view buys has continued, as UFC 137 reportedly earned just 280,000 buys. While the number was slightly better than UFC 136, it still marked the second card in a row to fail to top 300,000 buys, according to estimates from The Wrestling Observer.
While UFC 137’s buy-rate was hurt by the injury of UFC welterweight champion Georges St-Pierre, the card still showcased former Strikeforce champion (and current UFC number one contender) Nick Diaz and the usually strong PPV draw BJ Penn.
UFC 137’s Spike TV preliminary fights did no better despite being anchored by fan favorite Donald Cerrone, as the special scored the second-worst ratings since the UFC began the Spike-televised prelims.
While multiple factors have likely contributed to their recent PPV struggles, the UFC will be looking to generate more interest with the first UFC on Fox event this weekend, which is headlined by a heavyweight championship bout between champion Cain Velasquez and Junior Dos Santos.
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Pictured: Nick Diaz