The UFC will return to a 10pm ET start time for its pay-per-view events beginning with December’s UFC 141 event, the promotion confirmed to USA Today on Tuesday after an initial report from f4wonline.com.
UFC 141, a rare Friday PPV taking place on Dec. 30 to avoid New Year’s Eve, is headlined by former UFC heavyweight champion Brock Lesnar’s return to the Octagon against former Strikeforce title-holder Alistair Overeem.
The move to a 9pm ET start time beginning with UFC 129 in April allowed events to end by midnight for East Coast viewers instead of 1am, but meant the broadcasts began at 6pm on the West Coast.
With pay-per-view buys lower than expected after nine months of 2011 amid a busier schedule of events, the UFC is apparently returning to its old start time in hopes of recapturing some viewers.
Pictured: Brock Lesnar