Affliction, the clothing company turned upstart MMA promotion, has now been banned as a sponsor from EliteXC, after receiving the same treatment from the UFC earlier this year:
â€œSince Affliction is starting their own MMA organization, both the UFC and EliteXC have now decided that its fighters cannot wear the clothing line during its events. The primary concern of the fighters is that they lose a large stream of income, as sponsorships sometimes exceed the money that they would receive from even the fights themselves.â€
The EliteXC banning isnâ€™t the only roadblock Affliction has hit lately, as it was also reported that the company had indeed lost out on a partnership agreement with Oscar De La Hoyaâ€™s â€œGolden Boy Promotionsâ€:
“The two sides couldn’t reach an agreement however, and parted over control issues. De La Hoya officially confirmed that he was taking his hat out of the MMA ring for now in order to focus on building the sport of boxing.”
Lastly, Affliction seems to have soured their broadcast deal with HDNet, which in turn has caused some venue-fumbling for their inaugural July 19 show:
“…A proposed deal between Affliction and HDNet appeared to have fallen through. As a result, Affliction was not able to finalize an agreement to book the American Airlines Arena in Dallas, Texas for its first show. The event, which is slated to be headlined by Fedor Emelianenko taking on Tim Sylvia, could now be held at The Pond in Anaheim, Calif., instead.”
Tough week, Affliction.