Anheuser-Busch and the UFC today announced that Bud Light will become the new exclusive beer sponsor for the Ultimate Fighting Championship and World Extreme Cagefighting. The three-year deal will begin at UFC 84 “Ill Will” on May 24th.
“UFC has developed a huge following in recent years and is wildly popular with the 21-34 year old fans we want to reach,” said Anheuser-Busch vice president Tony Ponturo in the announcement. “The number of people attending live events, buying the pay-per-views and talking about UFC around the water cooler continues to grow. It’s just a great place for us to be.”
“Landing Anheuser-Busch and Bud Light is huge for us, our fighters and especially our fans,” said Dana White, UFC president, in the press release. “We’ve got the number one selling beer in the world and one of the top marketers in all of sports as our sponsor. If our TV ratings, pay-per-view buys and venue sell-outs weren’t enough, this definitely cements UFC as a major player in sports business.”
According to the announcement ” Bud Light signage will appear on the Octagon center mat and on its vertical bumpers during each of the UFC’s 10 or more annual pay-per-view events and featured prominently during UFC press conferences and weigh-in events. Bud Light will be the presenting sponsor of two UFC pay-per-view events annually and serve as the official beer sponsor of the four or more UFC Fight Nights.
Additionally, beginning June 1, Bud Light will appear as the official beer sponsor of World Extreme Cagefighting (WEC) events broadcast live on VERSUS network.”