MMA promotion and UFC competitor EliteXC has signed a deal with CBS to air MMA on network television for the first time in history.
“[The EliteXC-CBS deal] is believed to be a four-fight deal that will begin in April.
Kevin Ferguson, the Internet street-fighting sensation known as Kimbo Slice, is expected to headline the first fight card on CBS from either Atlantic City, N.J. or the Prudential Center in Newark, N.J.
The cards on CBS are expected to be two-hour shows broadcast on Saturday nights. The exact time slot is unknown, though it is likely to be something like 9 p.m. to 11 p.m. in the Eastern time zone and 6 p.m. to 8 p.m. in the Pacific.”
Without a doubt, this agreement is huge for the sport. While it wasn’t the biggest name in the game who inked a network deal, it still means that the casual, cable-less MMA fan could soon simply tune in locally to catch some sweet cage action. This is indeed a landmark day for mixed martial arts. With a network deal in place, MMA could begin its catapult into the world of mainstream sports entertainment in the United States. Here’s to hoping this is only the beginning of a trend which other networks will follow.