The UFC is reportedly in talks to purchase the G4 network from Comcast as Spike TV prepares for “life without UFC.”
News of a possible sale started earlier today as Brian Stelter of the New York Times reported Zuffa LLC. was seeking to acquire an ownership stake in the gaming channel.
Meanwhile, MMAFighting‘s Mike Chiappetta is reporting that sources within Spike TV have been preparing to move on for a few days now after negotiations broke down between Spike and the UFC.
Rumors of a possible rift between the two companies escalated the last few months after noticeable shifts on both sides. This included the UFC broadcasting preliminary cards on other networks and Facebook, as well as Spike TV reducing the order of episodes for this past season of The Ultimate Fighter. The deal would expire at the end of 2011 and mark the end of a six year relationship that saw the UFC and the network explode in popularity.
While Spike may lose the UFC, it does not appear to want out of the MMA scene. Sources within the company have reported that the channel may begin showing Bellator Fighting Championships as early as 2012. Bellator currently airs on MTV2, which is under the same parent company as Spike TV, and the move to Spike would put the promotion in more households in North America.
While the UFC may be purchasing G4, the company will still require a signifigant investment to get the struggling channel off the ground. One major obstacle is that G4 currently does not show on Direct TV, that could change if the UFC purchases the channel, which reduces the amount of households the UFC would show in from 99 million with Spike TV to 59 million.
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“G4 currently does not show on Direct TV, that could change if the UFC purchases the channel”
That better change if the UFC purchases the channel
considering how quickly both sides worked to solve the “versus crisis” I believe it would be a quick fix
You are correct sir! -Ed McMahon
Well not everyone has G4 tv…….They better make a deal to get G4 on basic digital channels or their numbers will drop hard…..Id hate to see them do this because Spike has been a part of the UFC for so long. I’m scared the UFC is going to get too ‘hollywood’ and start hurting the company.
This is an old story in the entertainment business.
Once upon a time both Spike and the UFC needed each other, and now after a few years of success they both think they’re better off somewhere else.
Its like your first serious gf.
At the time it seems great, but after a couple years a better deal comes along and y’know, sh!t happens…
;-)
I thought it would take a little longer for Zuffa to become the Clear Channel of MMA, but I have to say their 10 year plan of dominance is moving along quite nicely.
Nicely if you don’t mind the monopoly…
Well said Jchol haha
They better not cause i dont have G4