Comments on: The Ultimate Fighter 6 Finale Peaks at 2.9 Million Viewers http://mmafrenzy.com/1685/the-ultimate-fighter-6-finale-peaks-at-29-million-viewers/ UFC and MMA News Sun, 22 Nov 2009 16:13:41 -0500 http://wordpress.org/?v=2.8.5.2 hourly 1 By: Vampslayr http://mmafrenzy.com/1685/the-ultimate-fighter-6-finale-peaks-at-29-million-viewers/#comment-14842 Vampslayr Thu, 13 Dec 2007 03:24:58 +0000 http://mmafrenzy.com/2007/12/11/the-ultimate-fighter-6-finale-peaks-at-29-million-viewers/#comment-14842 I'm sure the Guida/Huerta fight won some casual fans over as well. The hope with the "free fights" is to have one fight (and hopefully the last of the night) leave a lasting impression. The fight we saw ranked up there (Guida/Huerta, although not as important as the Griffin/Bonnar fight from season 1. The Nielson ratings system has been under scrutiny for several years. I won't get into a debate about it but they have been looking for alternatives, especially with people switching to digital cable/satellite systems. Some people say it isn't accurate, while others disagree. Regardless, they keep track of the families that have them (tracking sex, race, age, etc) and can monitor (i believe in 15 minute intervals) what that "household" watches. They then use a multiplication formula based on how many people from different demographics watch various programming and release them as ratings (which determines the cost advertisers pay for various programming). They also notify advertisers who watches, for example, UFC programming. It is "typically (but not exclusive to)" white males 18-49, which determines the advertising we see on various shows, in this case during Spike's UFC programming. A little winded I acknowledge, but hopefully helps answer your question (it also doesn't mean just white males are watching, people other than white men watch, just not at the same percentage as a group). I’m sure the Guida/Huerta fight won some casual fans over as well. The hope with the “free fights” is to have one fight (and hopefully the last of the night) leave a lasting impression. The fight we saw ranked up there (Guida/Huerta, although not as important as the Griffin/Bonnar fight from season 1.

The Nielson ratings system has been under scrutiny for several years. I won’t get into a debate about it but they have been looking for alternatives, especially with people switching to digital cable/satellite systems. Some people say it isn’t accurate, while others disagree. Regardless, they keep track of the families that have them (tracking sex, race, age, etc) and can monitor (i believe in 15 minute intervals) what that “household” watches. They then use a multiplication formula based on how many people from different demographics watch various programming and release them as ratings (which determines the cost advertisers pay for various programming). They also notify advertisers who watches, for example, UFC programming. It is “typically (but not exclusive to)” white males 18-49, which determines the advertising we see on various shows, in this case during Spike’s UFC programming. A little winded I acknowledge, but hopefully helps answer your question (it also doesn’t mean just white males are watching, people other than white men watch, just not at the same percentage as a group).

]]> By: danny boy http://mmafrenzy.com/1685/the-ultimate-fighter-6-finale-peaks-at-29-million-viewers/#comment-14733 danny boy Wed, 12 Dec 2007 14:26:44 +0000 http://mmafrenzy.com/2007/12/11/the-ultimate-fighter-6-finale-peaks-at-29-million-viewers/#comment-14733 FixXeR ratings are done using Nielson research statistics. They are basically like a cable box that's put into 1000's upon 1000's of random homes and they base ratings on a forumula using the data sent from those boxes on what the families are watching. I have a friend who used to work for them and it's actually some fairly secretive stuff going on. I was impressed. FixXeR ratings are done using Nielson research statistics. They are basically like a cable box that’s put into 1000’s upon 1000’s of random homes and they base ratings on a forumula using the data sent from those boxes on what the families are watching. I have a friend who used to work for them and it’s actually some fairly secretive stuff going on. I was impressed.

]]> By: Accomando http://mmafrenzy.com/1685/the-ultimate-fighter-6-finale-peaks-at-29-million-viewers/#comment-14731 Accomando Wed, 12 Dec 2007 14:11:00 +0000 http://mmafrenzy.com/2007/12/11/the-ultimate-fighter-6-finale-peaks-at-29-million-viewers/#comment-14731 Guida = Ratings. They gotta keep that guy around. Guida = Ratings.

They gotta keep that guy around.

]]> By: holy_dave http://mmafrenzy.com/1685/the-ultimate-fighter-6-finale-peaks-at-29-million-viewers/#comment-14721 holy_dave Wed, 12 Dec 2007 13:01:51 +0000 http://mmafrenzy.com/2007/12/11/the-ultimate-fighter-6-finale-peaks-at-29-million-viewers/#comment-14721 $55 for a boxing match. Never any good ones on free TV. Every once in a while a free show highlighting a fight from the seventies. And completely mismanaged on top of it. I wonder why MMA is still growing. Dana, keep doing what you're doing, it's working. $55 for a boxing match. Never any good ones on free TV. Every once in a while a free show highlighting a fight from the seventies. And completely mismanaged on top of it. I wonder why MMA is still growing. Dana, keep doing what you’re doing, it’s working.

]]> By: eltz http://mmafrenzy.com/1685/the-ultimate-fighter-6-finale-peaks-at-29-million-viewers/#comment-14687 eltz Wed, 12 Dec 2007 04:08:11 +0000 http://mmafrenzy.com/2007/12/11/the-ultimate-fighter-6-finale-peaks-at-29-million-viewers/#comment-14687 i have a questiondoes anyone know where i can fine the full version of the ultimate fighter theme song or who sings it?? lol i have a questiondoes anyone know where i can fine the full version of the ultimate fighter theme song or who sings it??
lol

]]> By: FixXeR http://mmafrenzy.com/1685/the-ultimate-fighter-6-finale-peaks-at-29-million-viewers/#comment-14681 FixXeR Wed, 12 Dec 2007 03:45:52 +0000 http://mmafrenzy.com/2007/12/11/the-ultimate-fighter-6-finale-peaks-at-29-million-viewers/#comment-14681 How do they get these ratings? I can understand how they get the info on how many viewers, but how do they know how many are men between different age groups? How do they get these ratings? I can understand how they get the info on how many viewers, but how do they know how many are men between different age groups?

]]> By: Harim http://mmafrenzy.com/1685/the-ultimate-fighter-6-finale-peaks-at-29-million-viewers/#comment-14672 Harim Wed, 12 Dec 2007 02:38:37 +0000 http://mmafrenzy.com/2007/12/11/the-ultimate-fighter-6-finale-peaks-at-29-million-viewers/#comment-14672 I appreciate having this information, but I wish it came with more of the historical data for TUF finales so we could see where it's trending. I appreciate having this information, but I wish it came with more of the historical data for TUF finales so we could see where it’s trending.

]]> By: scotchydow http://mmafrenzy.com/1685/the-ultimate-fighter-6-finale-peaks-at-29-million-viewers/#comment-14658 scotchydow Wed, 12 Dec 2007 00:12:11 +0000 http://mmafrenzy.com/2007/12/11/the-ultimate-fighter-6-finale-peaks-at-29-million-viewers/#comment-14658 That's great. It looks like the ratings have raised a little. I was getting worried for a little while that it would get canceled because of the steady decline in ratings, but they're up! That’s great. It looks like the ratings have raised a little. I was getting worried for a little while that it would get canceled because of the steady decline in ratings, but they’re up!

]]> By: Red http://mmafrenzy.com/1685/the-ultimate-fighter-6-finale-peaks-at-29-million-viewers/#comment-14642 Red Tue, 11 Dec 2007 23:19:44 +0000 http://mmafrenzy.com/2007/12/11/the-ultimate-fighter-6-finale-peaks-at-29-million-viewers/#comment-14642 It's good to see how the UFC is gaining fans. If the UFC keeps putting on more and more free Fight Cards; they will continue to grow. It’s good to see how the UFC is gaining fans. If the UFC keeps putting on more and more free Fight Cards; they will continue to grow.

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