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Dana White Says Network Deal Coming in 2011, UFC Channel Likely to Follow

UFC President Dana WhiteThe UFC’s long-awaited debut on broadcast TV appears closer that ever, as UFC President Dana White said in a recent interview with Broadcasting and Cable that the promotion expects to ink a deal with a network next year before likely launching a channel of its own:

“We are working on a couple moves now and should be in a billion homes around the world in the next couple months. Yes, we will (do a broadcast deal when the time is right). We are working on some things right now. I just can’t talk about it at all because we are right in the middle of it. Fox on Saturday nights, Comcast merging with NBC, I am sorry I can’t get into it.

Sports Business Journal just came out with a survey asking big names in the industry which sport could start its own network and 4 out of 5 said us. They are right. I agree. That will happen within the next couple years.”

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