Xyience Announces 3-year Extension of UFC Sponsorship
Posted by contributors on Oct 12, 2007 at 10:00 am ET12 Comments
Yesterday Xyience announced a $12 million dollar funding effort as well as a three year extension of its exclusive sponsorship with the UFC. Xenergy is the official energy drink of the UFC. Quotes from the key players:
“XYIENCE has been a long time sponsor of the UFC(R) and we look forward to our future endeavors together as both of our companies continue their explosive growth,” said Dana White, UFC President.
“We believe that the combination of new financing and the extension of our UFC relationship firmly positions the company for success as we embark on a worldwide expansion of the XYIENCE and Xenergy brands,” said Adam Frank, XYIENCE CEO.
Terms of the sponsorship were not disclosed.
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Don’t tell me the UFC couldn’t afford to get Fedor.
This is good news for Dana, especially with Randy leaving…..
I don’t understand why the UFC just didn’t give Fedor what he wanted. Due to the UFC’s arrogance, we lost Couture. Maybe Couture will go to M-1 to fight Fedor once his UFC contract expires.
I don’t think it was a matter of $$$ with Fedor. His reps. stated that the UFC deal was the biggest offer(the biggest offer in MMA history) It is a good thing the UFC didn’t loose Xyience as well as everything else that has happened. The UFC is about to become a face you won’t recognize with Randy gone.
mo money, mo money
mo money money
mo money money
I heard Xyience was just issued a Desist and Refrain Order from the Department of Corporations in Califonia, for illegally raising money. Why would Dana White and the UFC, want to be involved with criminals? Must be money in it for White.
Here’s the papers from Court, it seems the Xyience owner is a criminal…
http://www.corp.ca.gov/enf/info/dr/07pdf/xyience.pdf
I ALSO HEARD THAT XYIENCE WAS GOING BANKRUPT!
I heard that to. My girlfriend and I went to UFC after party hosted by Xyience. We were accosted by several perverts that claimed to be investors of Xyience. The whole party was sleazy and we left. I would fit that Xyience is owned by a criminal.
friends of chuck will see to it that imposters are punished! Wait and see, as rumors have it that friends of chuck went to this UFC party and saw what really happened…see ya RB & MN