Yes, prior to UFC 193, Rousey had become a phenomenon, the likes of which MMA had never seen. Not only has Rousey appeared in several movies, but she was always making media appearances, and ones of the mainstream variety. Not to mention the fact she has several big time sponsorship deals.
So, when Holm KO’d Rousey last month, some opined that the “Rowdy” bubble had burst. White recently appeared on ESPN’s “First Take”, and he argued the opposite (quote via MMA Junkie.com):
“It’s crazy because you win and lose in the fight game; it happens,” White said.” “It’s funny, because we were comparing her to (former boxing champion Mike) Tyson, who had this invincibility. She was a Tyson. And it was never more true than when she lost – because when she lost, everybody was shocked. One hundred million people were talking about it on social media. And I actually think Ronda Rousey is bigger now after the loss than she was before the fight.”
It’s an interesting point, and chances are a ton of people became familiar with Rousey, because the defeat was so shocking and made worldwide headlines. While there’s no doubt that Rousey remains a huge star, you do have to wonder what will happen if Holm storms through her once again. If Rousey comes back and takes out Holm, however, then things could get pretty, pretty crazy in terms of her popularity.
The UFC hasn’t said when it hopes to book a rematch between Holm and Rousey, but the latter did say she doesn’t plan to fight again until next summer.