The UFC on Saturday issued a press release officially announcing its previously reported deal with Affliction, which folded its MMA promotion on Friday to join the UFC as a sponsor, saying that the companies had “agreed to a collaboration” that will benefit MMA and its growing fan base.
“We are excited about the return of Affliction to the UFC and look forward to seeing our fighters once again walk into the Octagon wearing the Affliction brands. Affliction is an innovator of mixing fashion with this sport and we are looking forward to working together to promote the sport.” said UFC President Dana White in the release.
“Our brand is synonymous with the ‘Live Fast’ approach to life and UFC is the perfect venue for us to market our brand. We have come to an agreement with the UFC which we feel will be the best for the sport and will help the UFC continue delivering the highest caliber of fights,” said Affliction co-founder Eric Foss.
[Pictured: UFC President Dana White]