Here’s the official description of the segment:
Dana White is not your ordinary sport commissioner. At 39, the president of Ultimate Fighting Championship is both czar and star of one of the world’s fastest growing sports – mixed martial arts. He is at the epicenter of an enterprise that has moved from spectacle to sport in less than a decade. Under White’s leadership the UFC, among the world’s largest providers of pay-per-view programming, has been valued by Forbes at about $1 billion dollars.
White is outside-the-box, and at times, out of control. Last month, he created a national stir after posting a three-minute, profanity-laced tirade on his website aimed at MMA reporter Loretta Hunt. For this story an E:60 crew had unprecedented access to White over a four-month period – following him to UFC events in Las Vegas and Montreal, and travelling with him to New York and Boston. The result is an insightful profile by E:60’s Tom Farrey that takes an in-depth look at White, arguably the most polarizing leader in sports, who has made enemies and allies at nearly every turn.
Also, here’s a preview of the segment profiling White:
(Pictured: UFC President Dana White)