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Spike TV Prez: Bellator To Stay On Spike TV Full Time, PPV Is Not The Future

Andrew Ravens

bellator 120

When it comes to Bellator and PPV, they have had bad luck. Bellator originally planned its first PPV event at Bellator 106, back in November, but Tito Ortiz had to pull out of a scheduled headliner with Quinton Jackson.

“We’re all going to look at the pay-per-view and say, ‘Was it a success or was it not a success? What can we learn from it? What can we do better next time?’” Kevin Kay, president of Spike TV told MMAjunkie. “But whether or not it’s a huge success – and I believe it will be successful because we’ve done a tremendous amount of promotion and we’ve got a great card – but if it doesn’t live up to everybody’s expectations, Bellator is not going anywhere. Bellator is on Spike. It’s doing fine. It’s doing great. We’re happy.”

Bellator 120 will take place next Saturday, May 17, at the Landers Center in Southaven, Miss. The prelim fights air on Spike.com and Spike TV. Then the main card airs on PPV.

“We’ve been in this business now for a bunch of years,” Kay said. “Bellator was on MTV2. Viacom got invested, and now it’s on Spike. Ratings are growing. You’re seeing week in and week out a very conscious effort by the promotion to put championship fights on Spike, to put guys in main events that people know. You’re seeing, not every week, but many weeks this season have over 1 million viewers watching these main events – 700,000 or 800,000 watching on a weekly basis on a Friday night. Those are strong ratings for Spike. So with Bellator, we continue to grow the promotion and grow the business.”

As noted, Reigning lightweight titleholder Eddie Alvarez (25-3 MMA, 9-1 BMMA) and Michael Chandler (12-1 MMA, 9-1 BMMA) was called off for the main event of Bellator 120.

Now Bellator 120 will be headlined by two rivals, Quinton Jackson vs. Muhammed Lawal.

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